Why Kia Certified Pre-Owned?

One of the most effective ways to grow your business and line-up sustainable revenue is through branded pre-owned sales. Our Kia CPO program makes operating this additional line of business simple for your teams. It also gives your dealership a direct line to attracting customers with a new value proposition that runs alongside your new vehicle sales.

Our step-by-step support is behind you all the way with guidance, performance coaching, and additional insights to maintain steady results.

Eligibility & 165-Point Inspection

The Kia Certified Pre-Owned program eliminates any guesswork associated with pre-owned inventory and sales by providing clear, precise instructions on vehicle age, mileage eligibility, and a 165-point inspection that identifies any potential problems so dealerships can resolve and ready vehicles for re-sale efficiently and effectively.

Marketing recommendations, merchandising, contracts, limited warranties, and other features are all included at no additional costs to dealers.

Kia Dealership Benefits

In addition to marketing and merchandising materials, dealerships also receive vehicle history reports, inventory and record-keeping software, and standardized processes for minimizing reconditioning expenses. The program also includes a wide variety of attractive benefits for selling through to customers such as sign-and-drive roadside assistance, towing and travel breakdown coverage, three-month Sirius XM trials and more.

Best of all – it all comes with zero enrollment or annual dealer participation fees from you.

Kia CPO Limited Warranty

Created specifically for dealerships offering the Kia CPO program, the limited warranty package offers powertrain coverage at two different levels as well as three different levels of wrap service contracts. All contract terms, conditions, and forms are included to participating dealers to further streamline the Kia CPO buying experience.

Program Manual

Access the end-to-end guide for establishing or optimizing your Kia CPO program to see all dealer support and materials as well as customer benefits.

For questions or additional information contact us at kiabrandedprogram@jmagroup.com or 1-888-562-3676.